- Case Studies
Sony is Strengthening its Commitment to the Media Industry's Needs, Making 4K and 8K Resolution, High Dynamic Range, High Frame Rate, IP and Cloud Even More Accessible
LAS VEGAS—NAB Show Booth #C11001—April 7, 2019—At NAB Show 2019, Sony is showcasing new solutions developed and designed collaboratively alongside media customers to creatively and cost-effectively bring their vision to life. From broadcast and sports to faith and content creation, Sony is championing the latest technology with the tools and support that empowers professionals. The most recent example is Sony's newly announced HDC-5500 4K/HD HDR live camera system.
As the media industry undergoes a transformation, visitors to Sony Booth #C11001 will see a focus on two core areas: content value and workflow efficiency. Content value will be demonstrated through 4K, 8K, high dynamic range (HDR) and high frame rate (HFR) technology, which supports the creation of valuable, engaging assets. IP and media services offer workflow efficiencies that support interoperability, drive flexibility, provide automation, enhance collaboration and empower global distribution. Together, these solutions enhance creativity and increase options for professionals.
"To meet our clients' imminent demands during this time of significant change, our mission and guiding principle is to work hand-in-hand with our customers to create compelling solutions," said Theresa Alesso, Pro division president, Sony Electronics. "Our new tag line for Sony's professional business is ‘Live Your Vision.' This demonstrates the company's commitment to working closely with creators to inspire and enable them to enrich their storytelling capabilities. Based on this vision, we are ‘Powering Today, Transforming Tomorrow,' which is our theme for NAB 2019."
Additionally, as broadcasters get closer to deploying the next generation of over-the-air broadcast technology, Sony Electronics will continue to supply prototype televisions, demodulators and application development tools for the growing number of ATSC 3.0 market trials in the U.S.
Crystal LED Display System – "Seeing is Believing"
The heart of the booth will be Sony's Crystal LED display system. It will showcase immersive 8K x 4K imagery that proves "seeing is believing" and demonstrates why leading broadcast and global organizations have standardized on this dynamic visual experience for their most prominent spaces.
Intelligent Media Services – Transforming Operations
Sony's Intelligent Media Services transform traditional media chains, unlock more value for richer audience engagement, and provide OTT subscription services for additional digital and linear revenue streams through cloud collaboration, AI, IP, data analytics and software automation capabilities. At NAB, Intelligent Media Services will be shown in a variety of workflows for broadcast operations, as well as Sports and Production workflows.
Ci Media Cloud
Integrated AI capabilities supporting object recognition, speech-to-text and facial detection in Sony's Ci Media Cloud to improve discoverability, searchability and provide enhanced transcription. Ci also offers live contribution, streaming and clipping for capturing and watching live streams anywhere.
Crispin's LoadingDock and FARlink software provide stations with the ability to aggregate program and commercial content from various locations in the cloud and on-prem by using a centralized solution. Combining Crispin's traffic interface and FARlink integration with Sony Ci, station groups have the ability to manage and execute playback of all of their content from the cloud.
Media Backbone NavigatorX
A content and workflow management solution in on-prem, hybrid and cloud configurations. New features include an improved workflow editor with the ability to schedule workflow execution and native support for additional professional formats, including R3D, DNG, DPX and EPS.
A cloud-based service that bridges field-based camcorders with facilities.
XDCAM air integrates with Media Backbone Hive, Media Backbone NavigatorX and third-party systems to provide streamlined acquisition workflows. New features include support for audio intercom functionality, HEVC (H.265) streaming, and multi-point distribution streaming.
Media Backbone Hive
An integrated news and sports production system, streamlining production workflows from planning to archive. New features include:
4K/HD HDR Live Camera System
Sony's new HDC-5500 is a multi-format live camera equipped with the world's first 2/3-inch 4K global shutter three CMOS sensor. The imager ensures superb image quality in 4K, HD and HDR live production applications. The camera is also capable of outputting 4K directly from the camera using a 12G-SDI interface, enabling 4K field monitoring and 4K / HDR wireless applications. Using with new HDCU-5500 camera control unit (CCU), the system offers Ultra High Bitrate (UHB) transmission, capable of sending two channels of full 4K signals simultaneously, allowing two signals to be sent to the CCU inputs or to send 4K images back to the camera for full monitoring 4K / HDR monitors capability. The new CCU provides 12G-SDI 4K output as standard and a SMPTE ST 2110 IP interface with a hardware option.
The HDC-5500 also provides 4x High Frame Rate as standard and offers up 8x HD and 2X 4K with a future software option. The HDC-5500 system responds to the needs of 4K, HDR, HFR, IP and wireless requirements for today's and tomorrow's production needs and will take our customer well into the future. The recently announced HDC-5500 and HDC-3500 systems offer compelling options for flexible and cost-effective migration paths from last generation technology.
Live Element Orchestrator and New SDI-IP Converter Boards
Sony is enhancing its IP Live Production Solutions with the Live Element Orchestrator, its first system orchestration software to improve production system availability, increase workflow efficiency through more effective utilization of production resources, and to reduce system downtime, thereby improving productivity in content production. Resources can be shared across multiple locations and configurations. Sony's two new SDI-IP converter boards—the NXLK-IP50Y and NXLK-IP51Y (12G-SDI)—offer support for SMPTE ST 2110 standards with optional format conversion and HDR compatibility. At Sony's booth, visitors can see a complete complement of IP Live production products supporting SMPTE ST 2110 in HD and 4K. In addition, Sony's booth will be connected with HyperX eSports Arena, using a network provided by CenturyLink, for remote a production demonstration over SMPTE ST 2110 using Live Element Orchestrator.
DWX Digital Wireless Receiver
Sony's DWX series digital wireless microphone system is designed for various production types, including live, broadcast, theaters and events. The DWR-R03D two-channel digital wireless receiver includes new features via a firmware upgrade.
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