- Case Studies
The Home Depot’s
The X20 Media digital signage platform enables simple, yet compelling content creation. A multimedia “smart template” combines moving backgrounds, RSS news and weather feeds and live video with staff-created PowerPoint® pages on employee news and events. The widescreen image is processed and sent as digital TV channel through the campus RF coax system.
Contemporary Research’s Display Express system controls the 50+ LG displays through the same RF coax that carries the channels. Running display power, volume, and channels by a daily schedule, Display Express can also force TVs to emergency news or weather channels with a single click. The displays are placed by elevator bays, where virtually all employees congregate several times a day.
Shares The Home Depot Television Manager Bruce Covey, “Once you’ve solved delivery, content is everything. By integrating PowerPoint, more people can contribute with a tool they already understand. Our goal was reinforce the messages employees were receiving by other pathways – and the system is meeting that need superbly. Our annual free Flu Shot event normally attracts several hundred people. With the new signage channel, we served over 3,000. By any marketing standard, that’s amazing.”
About Contemporary Research
Contemporary Research designs and creates solutions for an HDTV world, offering cutting-edge products, HDTV display control, digital signage, and tuning. In addition, CR supports a proven line of analog TV tuners, closed-captioning tools, as well as commercial and educational media systems. For more information about Contemporary Research products, visit us on the web at www.crwww.com or call (888) 972-2728.